If you’ve ever done research on PBNs, you may have seen a lot of hype about how powerful they are and how much they can boost your SEO. While the initial spike in rankings and traffic from using a PBN might seem tempting, it’s important to remember that this is just temporary. Eventually, you’ll be caught and will be penalized by search engines like Google. This can lead to a significant drop in your organic search traffic and revenue.
A PBN link marketplace is a group of websites that are used to link back to your primary website. The aim is to increase your search engine optimization (SEO) and boost your organic traffic. Many businesses have tried to hide this practice by making the websites look unrelated to each other. This is achieved by using different hosting providers, creating content with no links or keywords, and selecting different themes on each site. To avoid detection, it is also important to keep the sites updated with fresh content.
The Ethical Debate: Are PBN Links Ever Justifiable in SEO
While a well-established and trusted PBN can still provide some benefits, it is best to use them as an alternative to black hat tactics like spamming or buying links. These tactics are extremely risky and can result in a permanent drop in your organic search traffic. It’s a better idea to focus on aboveboard strategies that will help you achieve long-term organic growth, such as guest posting or becoming a link-building resource.
In addition, it’s important to make sure that the content on your PBN is relevant to your main website. This is important because search engines give more weight to relevant links than unrelated ones. For example, if you are in the fitness industry, it’s best to link to other sites that are related to health and fitness.
Using tools like Ahrefs can help you identify dubious links in your backlink profile. If you find any that appear to be unnatural or have too many exact-match keywords, it’s a good idea to disavow them with the disavow tool. You can find this in your Ahrefs account under the “advanced” menu.
Another way to check if your PBN links are working is to do an SEO audit. This will help you find out if there are any suspicious links and can alert you to potential issues with your SEO.
PBNs are a quick and easy way to improve your SEO, but the risks just aren’t worth it. If you get caught, you could be penalized by Google and lose all of your organic traffic. Instead, it’s better to invest your time and money into aboveboard tactics that will help you build a sustainable and profitable business.