Validate email API is the process of verifying that an email address is valid and that it exists. This is an important step in email marketing, since invalid or undeliverable emails can damage your deliverability and sender reputation.
There are a number of ways that you can validate email addresses, and there are a wide range of tools available to do this. Some are more comprehensive than others, but most offer a combination of real-time checking and database checks to help you ensure that your email lists are full of active and valid addresses.
Some of the more common real-time checking tools include syntax and formatting checks, checking MX records to see if the domain is reachable, and filtering out disposable or temporary email services. These tools can also catch typos and other mistakes that are often made when entering email addresses, such as transposing letters or adding a space where it isn’t needed.
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Using an email verification API can improve your deliverability and save time and resources when preparing to send out email campaigns. It can also reduce bounce rates and prevent spam complaints by ensuring that your email lists are filled with active, valid addresses. You can use an API to check email in real time, or integrate it with your existing email marketing systems or online forms. To find out more about these APIs, read our article on the seven best email validation API tools. We also have a detailed comparison chart to help you choose the right tool for your business needs.