Odom Law Group business lawyers work with companies and entrepreneurs in a wide variety of fields to help them establish and grow their businesses. They assist clients with a range of matters, including contract drafting, review and negotiation; real estate acquisitions, sales and financing; and corporate, employment law and wealth transfer planning.

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While attending law school, Trial Attorney Chris Odom clerked for a firm in New Orleans where he worked on both insurance defense and Maritime & Admiralty accident trials involving oil companies and large insurance carriers in both federal and state trial courts throughout Louisiana. He also clerked for a firm in Tampa where he focused on tractor trailer and motor vehicle accident trials against the largest insurance companies and corporations in the state of Florida.

After graduating from law school, Chris decided that he wanted to form his own firm in order to take the kinds of cases that he was most interested in and to do so with a personal touch that he could not find at larger firms. As a result, he founded Odom Law Group with his close friend and co-founder Everett Pepper in 2012.

Suzanne Odom counsels small and mid-sized business on all aspects of general business and corporate law. She assists clients with business formations, employment-related matters, and all types of contracts, as well as with the drafting of revocable living trusts, wills, power of attorney documents, and advanced health care directives. She also advises on real estate matters, purchase and sale transactions, and lease negotiations.

In the e-commerce, travel, social media, and gaming industries, fraudsters often target account registration fraud creation. This is because new accounts require a large amount of personal data, such as full name, address, phone number, and email. This information can then be used to steal a person’s identity or commit a range of other types of fraud attacks. In fact, according to the 2021 State of Fraud Report, bogus account registrations and logins were some of the most common attacks detected by the Arkose Labs Fraud and Abuse Prevention Platform in the first half of this year.

Fraudsters are able to access stolen information from data breaches, purchase advanced bot tools, or create fake identities using synthetic data to attack online registration processes. These tools can mimic human behavior, including key presses and mouse movements, making them difficult to detect. They can also use emulators and virtual machines to scale their operations, increasing the speed at which they can make bogus registrations and logins.

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The result is that businesses are finding it increasingly hard to balance attracting new customers with ensuring the security of digital touchpoints. The most effective way to prevent new account registration fraud is to validate the identity of the person registering for an account by comparing biometric face verification with the photo in their government-issued ID document.

A number of other indicators are also useful when identifying account registration fraud, such as a rapid influx of new accounts and an unusual geographic distribution. If the full name does not match their credit card or bank account, or they are trying to redeem rewards before they are eligible, this could indicate a fraudulent attempt is underway.

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