Sell a Tag Heuer watch or a fair price. Our team is on hand to guide you through the process every step of the way. You’ll be able to lock in a guaranteed offer from day one, just tell us the model number and condition of your watch by filling out the form below.

Founded in 1860, TAG Heuer combines first-rate technology with exclusive designs. Their watches are well-known for their ability to hold or even increase in value as collectors’ items. The company’s collection has a range of luxury timepieces and sports-inspired pieces. The Heuer Autavia, Camaro and Monaco are among the most popular TAG Heuer models.

How to Sell Your Watch Quickly and Safely

TAG Heuer’s history is closely tied to motorsports, sports and diving. The brand released iconic collections such as the energetic Monaco, a square-cased waterproof chronograph worn by Steve McQueen in the 1971 movie Le Mans, and the rugged Aquaracer diving watch. The company’s Swiss heritage and technical innovation are reflected in their slogan “Swiss Avant-Garde Since 1860.”

In the 1970s, TAG Heuer moved to more refined designs as they introduced watches such as the Cortina, Jarama, Kentucky and Monza to celebrate European racing venues. They also launched the Chronosplit, a digital chronograph with LED and LCD displays.

Today, TAG Heuer is headquartered in La Chaux-de-Fonds, Switzerland and belongs to the French luxury goods conglomerate LVMH Moet Hennessy Louis Vuitton. The company’s CEO is Frederic Arnault, while Jack Heuer, the great-grandson of the founder, serves as honorary chairman.